As part of iota’s January 2012 product launch, we created this video to tell the world about what makes iota, well, iota! You may recognize the shelves in the background: we shot it in our colourful showroom in Basalt, Colorado. We were thrilled to work with Fuse Media to put this video together, as well as all of the other artist videos for our parent company’s Brand’s New Day campaign. The focus is on iota’s core philosophies, as well as footage of Roaring Fork Valley farmers’ markets and other scenes from the beautiful place we call home. Just click the image to view the entire video (it’s short and sweet at just under 2 minutes) on YouTube. Happy viewing!

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